CRM in SAP – Introduction Tutorial

CRM in SAP stands for Customer Relationship Management. It is one of the parts of SAP Business Suite Software. SAP CRM supports all customer related processes and activities like sales and services. It enables the collaboration between the in-house employees, field employees, partners and customers. SAP CRM supports various types of interaction channels like internet, Mobile Phones etc to communicate with customers directly.

SAP CRM contains several sub modules for dealing customer oriented activities

It’s only a basic introduction about CRM in SAP. Now you understand what CRM is and what the main activities of SAP CRM are. In our other tutorials you will get a detailed view about each of these activities in SAP CRM.

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